What does the Coca Cola company sell

Coca-Cola company history

The birth of a refreshing idea
It all started with a coincidence. In 1886, American doctor and pharmacist John S. Pemberton invented a syrup for headaches and tiredness in Atlanta, Georgia. Mixed with soda water, it creates a refreshing drink: Coca-Cola.

Pemberton's accountant, Frank M. Robinson, developed the sonorous name for the product. He also designed the lively, almost unchanged lettering - the basis of the unmistakable Coca-Cola design.

Little does the pharmacist suspect that with his invention he created the most successful soft drink in the world today. For five cents a glass, Pemberton sells his tasty patent medicine in the Jacob’s Pharmacy drugstore. In the first year he sells just nine glasses a day.

From chance product to American national drink
Asa G. Candler recognizes the great potential of this new type of drink. The druggist and thoroughbred entrepreneur acquired the rights to Coca-Cola in 1888 for only $ 2,300. Candler has an ambitious goal: He wants to make Coca-Cola the American national drink. To achieve this, he consistently and successfully relies on advertising and sales promotion.
In 1892, Candler founded The Coca-Cola Company in Atlanta. A year later he had Coca-Cola registered as a trademark with the US patent office. The drink was bottled for the first time in 1894 - a decisive step in the distribution of the product. Business is booming under Candler. Just three years after founding the company, the entrepreneur proudly proclaims: Coca-Cola is now drunk in every state in the USA.

With the rapidly increasing demand, so does the production volume. Starting in 1899, The Coca-Cola Company issues the license for bottling Coca-Cola to independent entrepreneurs, so-called concessionaires. The concessionaire system is born. With this, Candler lays another cornerstone for the global spread of Coke today.

The famous contour bottle
In 1916, Candler made another brilliant move. It combines rational packaging and distribution methods with original design: The legendary contour bottle is created in the glass factory The Root Glass Company. The bottle with the swing of the hip becomes the unmistakable trademark of Coca-Cola. Together with the unique recipe - which is still closely guarded in a safe in Atlanta to this day - and the typical Coca-Cola lettering, the branded item is now perfect.
On the way to world fame
In 1919 The Coca-Cola Company was sold to a group of investors for $ 25 million. Under the leadership of the new President Robert W. Woodruff, the success of Coca-Cola is unstoppable. Woodruff, the 33-year-old marketing genius, is committed to expansion. His vision: to make Coca-Cola available at arm's length all over the world.

In 1919 he made the leap across the pond - the first European Coca-Cola bottling plant opened in France. In 1928, Coca-Cola sponsored the Olympic Games for the first time in Amsterdam. A year later, Coca-Cola also comes to Germany.

A modest start in Germany
On April 8, 1929, the Essen sales company for natural beverages filled the first bottle of the famous soft drink in Germany. A semi-automatic filling machine can handle up to 35 boxes per hour thanks to the skill of the staff. For comparison: today's modern high-performance fillers have an hourly output of over 3,000 boxes.

In sales, the beginnings are similarly modest. The hosts are skeptical. The Germans have a hard time with the unknown American product. Sales in the starting year are just 5,840 boxes. Even though Coca-Cola was already refreshing 43 million people in many parts of the world at that time.
But it soon succeeds in getting beverage wholesalers from the Essen area interested in the new beverage. The first contracts were signed in autumn 1929. The concessionaires are doing pioneering work and doing everything they can to make Coca-Cola a success in this country too.

The Germans get a taste for it
In 1930 the newly founded Coca-Cola GmbH replaced the Essen sales company for natural beverages. In 1934, in addition to the Essen production facility, four other companies were already bottling Coca-Cola.

Max Keith, Managing Director of Coca-Cola GmbH, has a decisive influence on the development of the company - at whose head he has been for three decades. He embodies Coca-Cola's recipe for success: drive, continuity and a spirit of innovation.

Ten years after the start of Coca-Cola in Germany, 50 factories are already in operation with annual sales of 4.5 million boxes. And the standard delivery van has long since replaced the bicycles and handcarts.

With inventive spirit through the war and post-war period
Then the war breaks out. In Germany, the production of Coca-Cola can hardly be sustained. Employees are drafted, company facilities are destroyed. The raw material reserves are also becoming scarce. Looking ahead, the company in Essen in 1940 developed a new whey-based drink: Fanta - to this day one of the world's best-known orange lemonades. The production of Coca-Cola had to be completely stopped in 1941.
Coca-Cola is back
On October 3, 1949, the first Coca-Cola delivery vans left the Essen factory again. Posters proclaim: Coca-Cola is back! After difficult years a dynamic ascent is now beginning. There will soon be bottling plants of a size that was previously unknown. In 1954, on the 25th birthday of Coca-Cola in Germany, the rebuilding of production in Germany was completed.

Coca-Cola, the epitome of the American way of life, becomes the symbol of the German economic miracle. With the slogan take a break - drink Coca-Cola, Coke hit the nerve of the German working society in 1955. The soft drink is becoming an integral part of everyday life and has finally arrived in Germany. Coca-Cola remains taboo only for the people behind the Iron Curtain.

Always on the cutting edge
With the economic upturn came the innovations: bottle coolers, counter dispensers, the large family bottle and finally the can. Coca-Cola should be within arm's length for consumers everywhere - at home as well as on the go.

The soft drink accompanies the German citizen in the leisure society of the 1960s. It is a matter of course in all situations. This is also shown by the sales figures: in 1967, more than 100 million boxes of Coca-Cola were sold in Germany for the first time in one year.
A decade later, the dream of unlimited economic growth is beginning to crack. The younger generation is less consumer-oriented and wants to live differently. Coca-Cola is there and makes more of it, a slogan from the 1970s. Advertising and branding are given a contemporary look. The dynamic wave is added to the lettering and red color. It is still part of Coca-Cola's appearance to this day.

Light and easy
At the beginning of the 80s, the fitness trend conquered the world. And Coca-Cola surprises German consumers with a low-calorie variant of Coke: Coca-Cola light. The company is thus showing the way for the entire food industry and initiating a huge wave of light.

Coca-Cola also sets standards in packaging development. In 1990 the 1.5 liter returnable PET bottle came onto the market in Germany. It is light and completely recyclable. The PET bottle is becoming the leading packaging for non-alcoholic drinks in Germany.

Coca-Cola limitless
On November 9, 1989, the unbelievable happened. The wall falls in Berlin. In the evening, countless Coca-Cola employees are on the spot and distribute the house's products free of charge at the wall openings. Coca-Cola is once again a symbol of freedom and democracy.
Coca-Cola opens up the East German market according to a tried and tested model. A nationwide production and sales network was created in the five new federal states within a very short time. The focus of the eventful years is Berlin. In 2003 Coca-Cola GmbH relocated its headquarters from Essen to the capital.

In 2009 Coca-Cola celebrated its 80th birthday in Germany. What nobody could have dreamed of more than a century ago - least of all the Coca-Cola discoverer Pemberton? has come true: A soft drink has started an unprecedented triumphal march around the world.

Every day, more than a billion people worldwide drink one of our branded products. That is around 135 billion liters every year. Coca-Cola is now active in over 200 countries around the world and employs over 600,000 people. It is thanks to these people that Coca-Cola is one of the best-known and most valuable brands in the world today. Our employees are not only committed to our brands and the company, but also to the society and environment in which we live and work. Coca-Cola dedicates its long-term commitment to sustainable projects in the areas of environmental protection, conservation of resources and the promotion of local economic development.