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The digital quarter of an hour

"The digital quarter hour" is digital life to listen to, the W&V podcast on all topics related to digitization and its consequences.

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  • "The digital quarter hour": 5G and more - this is the media year 2021

    The media year 2021 - what remains, what comes? Exciting questions, especially the upcoming widespread introduction of 5G. Outlook and forecasts are available in the new "Digital Quarter Hour", together with Tom Kattermann from Verizon Media. Verizon Media, a company of Verizon Communications, Inc., is a global media ecosystem with brands such as Yahoo, TechCrunch and Ryot. From XR experiences to advertising to content technologies, Verizon Media is an incubator for innovation. Tom Kattermann, as Director Strategic Partner & Solutions, is responsible for the further development and support of strategic partners and drives the business development of Verizon Media. In addition to the programmatic distribution of advertising solutions via Verizon Media's DSP, the communications expert focuses on the conception and implementation of innovative, holistic content marketing solutions.

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  • "The digital quarter hour": Instant messaging for employee communication

    Quickly send a WhatsApp message - what works without problems in private life is not a very good solution for communication within companies. Tobias Stepan from Teamwire explains why and how you can do it differently in the new edition of "Digitale Quarter-Hour". In the mobile, digital age, an increasing number of employees use smartphones and tablets for work. Mobility is becoming the most important driver of corporate productivity. 70 to 80 percent of a company's communication and coordination with colleagues, customers and partners is now handled via mobile devices. COVID-19 has greatly accelerated the need for team communication and real-time messaging solutions. Employees often use consumer apps, especially WhatsApp, to coordinate internally. For IT administrators, of course, an absolute no-go when it comes to data protection. Data protection and data security should not be a nice-to-have in digital internal communication, but a standard requirement. Teamwire wants to combine both: The simple and fast use as with WhatsApp while at the same time complying with all data security requirements. Tobias Stepan is the founder and Managing Director of Teamwire.

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  • "The digital quarter hour": The digital landlord

    Rent and rent, everything on one platform, digitally coordinated and without having to take care of a lot yourself? That works now. Thilo Konzok from Home tells in the new edition of the "Digital Quarter Hour" how he wants to stir up the rental market with the help of digital technology. and rental process. Thanks to Home, landlords no longer have to worry about the "perfect tenant", tenants in turn benefit from a large selection of apartments, effortless viewings, the conclusion of a rental agreement with a few clicks and apartments that have a uniform and modern equipment thanks to Home-Standard. Home was founded by Thilo Konzok and Moritz von Hase in April 2016 and now employs over 25 people at its Berlin location. Konzok studied architecture, started his career at Airbnb and is now listed as "30 under 30" on Forbes. Von Hase already gained founding experience as CEO of the Flatastic app.

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  • "The digital quarter of an hour": is it still real or is it already a bot?

    "You are talking to Bot, what can I do for you?" When you communicate on the Internet, you are increasingly dealing with bots. Michelle Skodowski from BotFriends talks about why this is so, why bots are becoming more and more important and what limits the technology may have in the new issue of "Digital Quarter Hour". BotFriends specializes in the development and design of conversational AI applications such as chat and voicebots. What distinguishes the tech startup from Würzburg from other specialists in the field of artificial intelligence: BotFriends has developed a software solution that allows employees in companies to independently develop and operate chatbots and language assistants without any programming knowledge. Customers include medium-sized and well-known companies from German-speaking countries such as Porsche, Telekom and Innogy as well as international customers from the USA, among others. More information at www.botfriends.de. Michelle Skodowski is co-founder of BotFriends. As COO, she is responsible for chatbot and voicebot projects with well-known customers such as Porsche, Innogy and Deutsche Telekom. During her bachelor's degree in e-commerce at the Würzburg University of Applied Sciences, she already gained professional experience at eBay and Bosch Rexroth before she founded BotFriends with three fellow students immediately after completing her studies. As a founder, she tries to get other young women interested in entrepreneurship and technical issues. For this commitment and her previous successes with BotFriends, she received the Digital Female Leader Award in 2019.

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  • "The digital quarter hour": Digital tools for analog business models

    How can you use digital tools to make analog business models - such as the sale of personalized wedding and greeting cards - more crisis-proof and more successful? How do you manage to turn customers into multipliers? Patrick Leibold from Celebrate speaks about this in the new edition of the "Digital Quarter Hour". Leibold has high hopes for the combination of events, print products and photo apps. Because he is absolutely certain of one thing: certain events will continue to be associated with printed media for the foreseeable future. Digital wedding invitations? Probably not, he says. Celebrate operates the website "Kartenmacherei.de", where users can design all kinds of cards themselves and then have them delivered to their home.

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  • "The digital quarter hour": tracking without sniffing

    Successful online marketing requires a solid database. However, due to the tightening of data protection legislation, it is becoming increasingly difficult for marketers to build this up. That is the topic of the new "digital quarter hour". Guest: data protection expert Christian Bennefeld. The foundation for strategic and operational marketing decisions is shaky. In particular, web tracking with common tools such as Google Analytics brings with it the greatest challenge. There are already European alternatives that allow 100% legally compliant web analytics. Bennefeld shows why and, above all, how web tracking works without Google Analytics and comparable US tools. The collection and processing of personal data is strictly regulated in this country by the EU General Data Protection Regulation (GDPR). This also applies to data transfer to non-European countries such as the USA. With the renewed overturning of an agreement on transatlantic data traffic, the Privacy Shield, there has been no legal basis since July 2020 that legitimizes the transfer of data to US hands - unless the user is aware of the risks involved in the transfer The data protection problem with the USA is based on laws there such as the CLOUD Act and FISA, which allow US authorities unrestricted access to data from US companies and non-US citizens. As a result, a level of data protection equivalent to the EU is generally not possible in the USA. Standard contractual clauses of the European Commission or other agreements do not change this. Christian Bennefeld is one of the most renowned data protection experts in Germany. Since 2014, Bennefeld has committed itself completely to the protection of privacy with the establishment of eBlocker GmbH. With the plug-and-play-enabled eBlocker, it gives Internet users back sovereignty over their data and protects them from being spied on by trackers and other data collectors.

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  • "The digital quarter of an hour": When the machine checks credit

    Algorithms have digitized and automated the lending business in recent years. Nowadays, instead of the clerk, self-learning algorithms take over the credit check. But: Such algorithms have learned in pre-crisis times. Are your assumptions still valid after Corona? That is the topic of the new edition of the "Digital Quarter Hour". Ingmar Stupp (CPO of Finiata) discusses how reliably their own customers pay off their due installments even in times of Corona, what hurdles and difficulties there are because the algorithms face crises -Times have learned and how quickly they adapt to new circumstances. Following on from this, he basically talks about the challenges of machine learning, especially in times of economic and social upheaval. Background: Finiata grants a short-term credit line to self-employed and small businesses. The credit check is carried out exclusively digitally and almost completely automatically by the "Copernicus" algorithm within a few minutes. The failure rate is now two percent, the Gini coefficient, which stands for the quality of the forecast, is almost 70 points, around 30 points above the rate of comparable credit agencies. In the second quarter (around 80 percent), Finiata's customers repaid installments almost as reliably and punctually as in the first quarter of the year (85 percent) and at the end of 2019 (84 percent). This at least suggests the assumption that the criteria by which Finiata's self-learning algorithm "Copernicus" assessed the creditworthiness of customers in times before Corona continue to apply - and that Ingmar Stupp did not have to learn from scratch in times of crisis the development of Finiata's machine learning algorithm "Copernicus". He worked as a software developer and CTO.

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  • "The digital quarter hour": When the pictures learned multimedia

    TV commercials, just the word! In the digital age, no one can avoid a merger between TV and digital platforms. But what does that mean in practice? Sven Hagemeier from The Trade Desk provides the answers in the new edition of the "Digital Quarter Hour". As Inventory Partnerships Director EMEA, Sven Hagemeier is responsible for the connections with SSPs and media companies in order to offer media buyers maximum quality and variety of advertising environments via The Trade Desk. Before moving to The Trade Desk, he worked for ProSiebenSat.1 Media and Bertelsmann, among others. The technology company The Trade Desk operates a platform for purchasing digital advertising. Using the cloud-based self-service solution, media buyers can control and optimize data-driven advertising campaigns on display, video, audio, native and social media content via various end devices such as desktop, mobile and connected TV devices. Integrations with key data, media inventory and publisher partners ensure maximum reach for independent, data-driven purchasing decisions. The Trade Desk is headquartered in Ventura, California, and has offices in the USA, Europe and Asia.

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  • "The digital quarter hour": Next generation medium-sized companies

    As a digital innovation driver, medium-sized companies have so far not been noticed. Cliché or a spark of truth? Tobias Rappers speaks about this - and how digital transformation could take place in medium-sized businesses - in the new edition of "Digitale Quarter-Hour". Tobias Rappers is the managing director of "Maschinenraum". The engine room is a shared innovation ecosystem that brings together German medium-sized and family-owned companies in order to jointly develop future topics and advance the digital transformation of medium-sized companies. With its network and knowledge from established companies, startups and innovation drivers, the engine room enables its members to communicate with each other learn and shape the next generation of medium-sized businesses together.

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  • "The digital quarter hour": Digital workplace for (almost) everyone

    How can the digital workplace also become everyday life for employees in the service sector? What is the current shortage of workers in various sectors, such as logistics, catering or retail? Maximilian Thost provides answers to these questions in the new edition of the "Digital Quarter Hour". Employees in shift work are often exposed to high stress. An important point is the lack of flexibility in scheduling, which is a problem for the workforce: 38 percent of retail employees went to work sick even during the lockdown, as they could not find anyone to take over their shift, according to a recent study by the software -Company Quinyx shows - a problem that could easily be solved by digital tools. Maximilian Thost has been Country Manager DACH at Quinyx since April 2018. His responsibilities at the SaaS provider include developing and expanding the German, Austrian and Swiss markets. Optimizing working hours and improving working conditions have been with him for a long time: since March 2014, he has been Managing Partner of SABIO, a software supports companies in organizing and sharing their knowledge.

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  • "The digital quarter hour": Social intranet - almost like in real life

    Home office is supposedly the "new normal". However, communication is not that easy when the whole team is distributed across home workplaces. Jan Marquardt from Coyo explains how to change that and how it should be entertaining in the new edition of "Digitale Quarter Hour". Intranets are often a boring affair. Jan Marquardt set himself the goal of changing that when he and his co-founders launched COYO in 2010. Coyo is a social intranet and the "digital home" of over 350 companies. Marquardt is CEO of the company. Over the past few years Coyo has developed into one of the leading companies in the intranet software market and is used by companies such as Deutsche Bahn, Ritter Sport and Metro AG.

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  • "The digital quarter hour": If the customer is happy, the software is happy

    Make the customer happy! The old American mantra sounds so simple, but it is still not always that easy to implement. But as is so often the case: software makes life easier. How and why, Paul Schwarzenholz explains in the new edition of the "Digital Quarter Hour" .Zenloop is the leading integrated experience management platform (IXM). The SaaS solution automatically collects customer feedback via various channels along the entire customer journey, analyzes and clusters it and derives personalized measures to retain satisfied customers and win back dissatisfied customers. The company was founded in 2016 by the two former Flaconi makers Björn Kolbmüller and Paul Schwarzenholz as well as Lukasz Lazewski and is based in Berlin with over 50 employees.

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  • "The digital quarter hour": Everything on Amazon - with Sascha Stockem

    Anyone can be a global trader. Sounds complex, but it doesn't even have to be. At least that's what Sascha Stockem from Nethansa says. In the new edition of the "Digital Quarter Hour" he explains how and why you can trade more successfully with software on Amazon. Sascha Stockem founded Nethansa in 2016 and had the Clipperon software developed with his team based on his own experience with trading on Amazon . With the help of Algotrading, an increase in efficiency over the entire customer life cycle and in all areas of trade is possible: from pricing, marketing, sales, taxes, logistics to returns management and customer service. controlled e-commerce software solutions in addition to all services for successful retail on Amazon. The main product, Clipperon, is a SaaS platform that integrates, automates and optimizes the entire trading process on Amazon.

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