Which UX mistakes ruin startups

Sooner or later everyone will do one. And even those who don't really like selfies want them to come across as good on a hurried self-portrait. In order for this to work, you should know a lot.

Berlin (dpa / tmn) - The smartphone manufacturers are not only constantly developing the main camera of their models. They also equip the front camera with more pixels, larger sensors and lots of digital filters. But all the technology is powerless if you make one of seven typical selfie mistakes, reports the specialist magazine “PC go” (issue 11/2020):

- Snap from below: Huge nostrils, double chins and worse come about when you take selfies from below. That's why it's easy to take good selfies from above. The smartphone should be held a little above eye level. That gives an advantageous perspective.

- Light from above: Light from above, as is typical indoors, ruins quick self-portraits with dark shadows under the eyes or nose. It is better if daylight comes from the front, for example from a window. It is best to turn your head slightly to the side so that the whole face is illuminated harmoniously. Outside, however, it is important to avoid blazing sunlight from the front, as otherwise the forehead and cheek areas are quickly overexposed.

- Too little distance: If you hold your smartphone too close to your face, you will be punished with distorted proportions, especially with a nose that appears disproportionately large. In addition, the camera mercilessly captures unwanted details from pimples to nose hairs. Therefore the rule: The outstretched arm determines the correct distance.

- Incorrect body language: The facial expression also and above all counts when taking a selfie. Tense grins or exaggerated laughter tend to devalue the recording. The best thing to do is to put on a friendly, sympathetic smile, which of course works best when you are in a really good mood.

- Stop by: Anyone who stared at the live preview image on the display when the shutter button was released can take the selfie again right away. Because it is important to look directly into the camera lens in order to appear present on the selfie and to give the viewer a feeling of closeness through eye contact.

- Mirror selfies: They are popular because you can use the often better main camera of the smartphone. But they should remain the exception, because neither the image composition nor the incidence of light on the display can be checked when you are standing in front of the mirror and of course have to look into the mirror. Above all: the smartphone almost always ends up in the picture.

- Blitzerei: The shadows cast by smartphone LED flashes are not flattering on any face. If, on the other hand, the front camera uses the large display as a flash, the result can look better. But natural light that illuminates the face evenly is unbeatable.

© dpa-infocom, dpa: 201023-99-57116 / 2