How did Dodgeball compare to Foursquare
The Google Developer Conference begins today in San Francisco, where the company will come up with technical innovations. The I / O is now one of the most important conferences in the world. In addition to great successes and innovations that influence our daily lives, the search engine giant, who knows everything, knows everyone and diligently collects data about us all, can now look back on a number of flops. We have put together the company's biggest misses for you.
Does anyone still remember Google Wave, the self-vaunted revolution in email? The company promised to make online collaboration easier for us with the service - but it actually turned out to be far too confusing and complicated to use. The small group of users gave the program the rest, so that it was discontinued only two years after its launch. However, we can still use some of the software's features today, for example in Google Docs.
Google Answers, on the other hand, should be the better Yahoo! Answers will be. Instead of looking for answers to questions in any forums, users could address their concerns directly to experts employed by Google who were supposed to provide quick, qualified answers. The catch and crux of the feature? Google wanted between $ 2.50 and $ 200 per answer, of which the researcher received 75 percent. After all, the service lasted from 2002 to 2006.
On the other hand, Google X set a sad record. In the variation of the search engine, all Google products should be displayed as icons above the search bar. When moving the mouse over, the icons enlarged, similar to Apple's Mac operating systems. Somehow, however, the worm was there from the start and after only one day the innovation was no longer seen.
In retrospect, however, some flops turned out to be a success - even if Google no longer benefited from them. After Dennis Crowley's Dodgeball was discontinued in 2009, he developed his idea further and founded Foursquare. Dodgeball made it possible for users to check-in via SMS, but like some other programs - Mashup Editor, Notebooks, Catalogs or Jaiku - fell victim to the major mucking-out campaign in January 2009.
Most famous, however, are the bankruptcies that Google suffered on products that successful social media competitors were supposed to confront. This certainly also includes Google+, which sometimes continues to run on probation and is sure to find new users. Most spectacularly, Google failed with Google Buzz, which was supposed to force Twitter out of the market. In 2010, the feature was integrated into Gmail and should automatically recognize what the friends in the network were doing. In addition, it showed posted links or Picasa photo and YouTube videos. However, data protection became a problem, since the address books of the Gmail accounts contained further personal data in addition to the email addresses and so Buzz was only able to gain a few users. Although some functions were integrated into Google+, the service was terminated in October 2011.
Google's defeat on videos was really expensive. Even before YouTube, the launch of Google Video took place, which, in addition to functions similar to the now successful YouTube, also offered paid content. The much more successful platform YouTube started about six months later, surpassed Google Video and was finally taken over by Google for 1.6 billion dollars. Google operated both services in parallel until 2009 - then Google Video was discontinued.
The failures of course go under in comparison to the successful services such as YouTube, Google Earth and also the hardware successes of the Nexus tablet or the Android OS. However, it is encouraging that Larry Page, Eric Schmidt and Sergey Brin are not immune to setbacks either.
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