Why should you choose cloud CRM software?

3 reasons why a CRM system is worthwhile for you

Goals you can pursue with a CRM system:

  • Increase in customer satisfaction

  • Optimizing customer service

  • Transparent communication

  • Optimized processes

  • Increase in sales

  • Optimized lead generation

  • Cost reduction

  • Etc.

But does the use of a CRM really make just as much sense in a small company as in a large company? Is a CRM System Really Suitable for Everyone?

Who is a CRM system suitable for?

CRM is used by companies of all sizes in various industries around the world. So there is basically no real requirement as to the size and turnover of a company. It is important, however, that it must of course be affordable, i. H. A CRM system is generally associated with costs and should therefore also have a healthy financial relationship. The provision of financial resources for implementation, maintenance and use is therefore often problematic, especially in small businesses and start-ups. It is also important that, of course, the use of a CRM only really makes sense if you have a corresponding customer base. If you can count your customers on one hand, you can easily manage and support them without using a CRM.

CRM for small businesses and startups

Typically, small businesses use traditional methods to manage their business; They store notes on notebooks or paper, communicate via email and mostly use Excel tables or similar tools to manage their data. In this case, the tried and tested method is not always the best. It takes a lot of time and is very error-prone due to the high manual effort involved.

A CRM system for these companies can lead to accelerated growth - why? The reasons for this are obvious: depending on the CRM system selected, administration tasks are shortened, sales processes are automated and data is clearly arranged. This saves time and gives you the opportunity to concentrate on important tasks. In addition, the susceptibility to errors is lower, especially with regard to data quality.

3 good reasons why CRM is worthwhile in this case: More leads, more sales and higher customer satisfaction.

CRM for medium-sized companies

In addition to the problems of small businesses and start-ups, medium-sized companies also have to do with more employees and, of course, more customers. H. processes are becoming more complicated, communication more extensive and customer support more confusing.

A CRM system helps you to map complex processes in a simplified manner, to make internal communication more transparent, to manage data clearly, to automate processes and to measure activities. Of course, these are just a few of the many promising functions that a CRM system can offer your company.

3 good reasons why CRM is worthwhile in this case: Find the right prospects to close more deals, increase employee productivity, and increase customer satisfaction.

CRM for large companies

A CRM definitely makes sense, especially for large companies, a) there are many factors that can be managed via CRM and b) as a rule, the larger the company, the higher the potential for savings through digitization. CRM also makes a lot of things easier when it comes to the communication factor, because the error rate is very high, especially when communication takes place across several departments, locations or even countries. In addition, a CRM system offers an optimal overview of all your business processes and much more.

3 good reasons why CRM is worthwhile in this case: Make internal communication processes more transparent and therefore more efficient, increase customer satisfaction through targeted communication and clear data management.

Read here how a CRM system makes itself felt in the sales and distribution departments and what advantages it offers your employees.


A CRM system can basically be implemented for every company, but it should be checked in advance whether there is a certain customer base that justifies the costs of the CRM. Depending on the tool, the pricing models are relatively different, which is why it is worth doing good research in advance. If this is ensured, a CRM system offers many new opportunities and possibilities for your company to grow, to optimize processes, to strengthen internal communication and to optimize your customer satisfaction. If you have any questions about the opportunities CRM offers your company, please do not hesitate to contact us.