Web entrepreneurs are usually some kind of bastard

The Apple empire

Apple was bigger, more valuable, and more powerful than ever. But in the zenith of power, as is well known, lies the germ of decline. Suddenly the cult group from Cupertino experienced an unprecedented crash on the stock exchange - the decades of growth seem to have reached a limit.

Like other empires in history, Apple's apparently undisputed reign is threatened with decay: the challengers around Google's Android operating system, its own hubris and the laws of creative destruction could shake Apple's empire.

Above all, it seems questionable whether CEO Tim Cook is up to the difficult legacy of Steve Jobs and whether Apple can continue to provide groundbreaking innovations without its iconic founder. The experienced business journalist and Apple expert Nils Jacobsen tells the gripping story of the most impressive company of our time: The secret of Apple's unbelievable success - and what could threaten it in the next few years.

 

The author

Nils Jacobsen, born in 1974, is a proven Apple expert and business journalist with over 15 years of editorial experience. Born in the Hanseatic League, in countless articles since the mid-1990s, he has followed Apple's astonishing rise to what is now the most valuable corporation of all time. Jacobsen reports on Apple in a daily blog on the media portal MEEDIA, in a weekly column on maclife.de and in numerous articles for manager-magazin.de, WELT Online, SPIEGEL Online and other well-known media.

 

 

 

Keywords

Apple cult Steve Jobs iPhone

Authors and affiliations

About the authors

Nils Jacobsen, born in 1974, is a proven Apple expert and business journalist with over 15 years of editorial experience. Born in the Hanseatic League, in countless articles since the mid-1990s, he has followed Apple's astonishing rise to what is now the most valuable corporation of all time. Jacobsen reports on Apple in a daily blog on the media portal MEEDIA, in a weekly column on maclife.de and in numerous articles for manager-magazin.de, WELT Online, SPIEGEL Online and other well-known media.

Bibliographic information