Why was the Nissan Juke discontinued

Nissan Juke will continue to be produced at the Sunderland plant

Five years after the debut, plans for a new edition of the Nissan Juke are in full swing. One thing is certain: the second generation of the small crossover model will remain a European - and will continue to be produced at the Sunderland plant in the UK.

In order to continue to ensure high quality and to expand its pioneering role in the crossover segment, the Japanese automobile manufacturer is investing around 100 million pounds (approx. 136 million euros) in the production facility in the north-east of England. These investments give around 34,000 people who work at the Sunderland plant and its suppliers long-term security beyond 2020.

"The Juke's unique design is one of the reasons why Nissan is the undisputed crossover pioneer today and has grown continuously in Europe for five years in a row. With the confirmation that the new generation of models will also be produced here, customers can be sure that Nissan continues to set the standard in this segment, "said Paul Willcox, CEO of Nissan Europe.

The European Nissan design team in London and the European Engineering Headquarters in Cranfield also play a central role in the development of the new Juke, which gives the British automotive industry a further boost. The second generation of models will also be perfectly tailored to the needs and tastes of European customers.

"The fact that Nissan is also building the new vehicle here in Sunderland is fantastic news. It will secure valuable jobs for thousands of people in the region," explains British Chancellor of the Exchequer George Osborne. "This announcement is an important sign for Great Britain: We want to develop the north into the country's power station and rely on regional strengths such as automobile production."

500,000 vehicles have rolled off the assembly line at the Sunderland plant annually since 2012, 80% of which were exported to 130 countries around the world. In addition to the Juke, the particularly sporty Juke Nismo RS is also built in Sunderland. Nissan also produces the bestseller Qashqai, the compact Note and the all-electric Leaf on site; Another model will follow in the course of the year with the compact Infiniti Q30.

The new Juke is the first model to be based on the modular CMF-B vehicle architecture of the Renault-Nissan Alliance. The so-called Common Module Family (CMF) is a modular system that generates synergies in all core areas - from purchasing to vehicle development to drive trains.

Nissan is the largest vehicle manufacturer in the history of the UK automotive industry and a major employer. Around 8,000 people are employed in the Sunderland production plant and in the design and technology center. In addition, there are a further 27,000 jobs at suppliers and 3,900 employees at Nissan dealers.

Via Nissan in the UK

  • The Juke, Qashqai, Note and the 100% electrically powered Leaf are manufactured at the Nissan plant in Sunderland
  • Since production started in 1986, more than 8 million vehicles have been manufactured, 80% of which have been exported to more than 100 countries
  • Total investment since 1986 is more than £ 3.5 billion
  • In 2014, a total of 500,237 vehicles rolled off the assembly line in Sunderland
  • Every third vehicle built in the UK in 2014 was from Nissan
  • The Sunderland plant currently employs more than 6,700 people
  • Around 65 employees work in the European design center in London
  • The engineering center in Cranfield employs a further 1,000 people
  • The sales and marketing center in Rickmansworth has a further 190 employees