How did Quora help your startup

Quora - How do I find an answer to my question?

Question after question. The world is full of questions. We learn from childhood that we can discover our surroundings ourselves, but through questions we receive specific information in the form of answers. It is not without reason that the well-known children's program “Sesame Street” advertises in Germany with the slogan “If you don't ask, you stay stupid.” The older you are, the fewer questions you ask yourself. As a rule, a basic knowledge is already available in the head on demand and the answer replaces the question. But sometimes you just don't know what to do next. Either you ask someone in the hope of getting an answer. When we have no idea, we no longer just shut up, but look for answers. We fire up the browser and tap wildly on it to contact the great oracle (internet). Typically it looks like this.

"Do you have a question on the tip of your tongue?"

"Have you already typed the question into the address line?"

"Luckily, but you already googled that question?"

"Did you get an answer to that?"
"About 119,000 results."

"Did the results help you?"
"No not true…"

"What are you doing now?"
"I don't know what to do ..."

Don't we all feel like this sometimes?
Almost every day I catch myself typing a question into Google looking for answers. Wikipedia is the best way to do research, but not every current topic is comprehensively explained there. This is exactly what happened to me a few days ago when I was looking for a definition of “Connected TV” for the report on the advance of SUPER RTL. The result was absolutely sobering because I just couldn't find anything helpful in the search results on Google.

In the past, I asked my followers on Twitter in the event of acute perplexity. After all, my followers include a lot of experts, but I received relatively few useful answers. The real-time stream on Twitter unfortunately throws these individual tweets with individual questions out of the timeline of the users so quickly that you either have to ask again or leave it the same.

Fortunately, I accessed the new Quora. At the beginning of the year so many invitation codes made the rounds that apparently every head of the social web scene has a Quora account. After a short research, however, I did not find a good definition there either, so I created a new answer myself. And I really enjoyed it again. Simply ask a question and hope for an answer, or contribute an answer to general knowledge yourself.

Quora turns out to be a new question-answer network with its own community, which acts very quickly and secretly very technically affine. You can immediately see that the participants at Quora are mainly oriented towards social media, media, communication, PR, marketing, journalism, technology or venture capital - at least in my circle there are often questions and answers on these topics.

Unfortunately, Quora is only offered in English. Other languages ​​are not yet officially approved, so that, according to their own statements, the system can first develop and internationality also prevails. Not everyone likes that, but thanks to this thoroughly universal approach, there are relatively many users at the launch of the portal. After a good two weeks of active use, I enjoy knowing what can be found there in abundance.

Overall, Quora has a very high potential to combine a great deal of expert knowledge in one portal. Marketing and PR have not yet discovered this social structure for themselves, so that most of the content is almost undiluted and authentic. The community cleans itself as if by itself, in that every answer can be rated up or down by the users. The integration of the “Not Helpful” link also serves this own cleanup of Quora immensely. I clearly miss widgets for integration on external websites and blogs. So you could have your readers ask you individual questions or assign topics. Similar to the Facebook widget, this could reflect the almost free advertising effect on Quora and generate a correspondingly high link building. In addition, a thought has to manifest itself in the mind of the user. Perhaps this also has to be implanted with an inception, because Quora is not a portal that relies on the mass of contacts and followers.

Who does it benefit if countless people follow a user, but the user doesn't even ask a single question or answer? This small screenshot illustrates the pointlessness of any number bashing. For my part, I try to keep the relationship between persecuted and followed in a balanced way. At Quora, I don't follow everyone, especially not every user who doesn't contribute a single piece of content. Anyone who provides answers or asks questions, at least evaluates other answers on Quora, will find a benefit that is of personal interest to me. All others who are really only there develop absolutely no relevance as quiet existences.

Maybe I am alone with this opinion, but I would like to let my readers and followers teach me better. How do you rate Quora’s potential? Are followers at Quora a measure of all things? :)

/ 0 comments / by Mike SchnoorKeywords:Answers, FAQ, Followers, Questions, Google, Marketing, PR, Public Relations, Quora, Social Media, Social Network, Startup, Search, Twitter